Job Boost: 1 Million Africans To Undergo Google Digify Training


The international tech-company, Google has set out to intervene in Africa’s unemployment rate. Thus, about 1 million Africans will undergo the Google digify training in the space of 1 year. Google made the announcement recently in Johannesburg.

Google is in Africa for the long haul and we are making an investment in talent… We hope that the people trained will become pioneers in the field and do great things in digital for companies and for Google.” – Luke Mckend, Google South Africa

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Without a doubt, Africa is in dire need of a technological revolution. As it is, there has been a significant vibrancy in the humble sector in Africa. As the days go by, it gets clearer that the continent has a viable potential to solve some economic problems through the use of technology. Luke Mckend, head of Google in South Africa goes further on to say this,

The internet offers huge opportunities to start new businesses and grow existing ones, and we’re committed to helping Africans make the most of the digital revolution.

The Google digify training is aimed at reducing Africa’s unemployment rate. When these set of people become pros in the field, then they can train and even employ others. It is worthy of note that the tech-giant is giving these training free of charge. What a way to give back to the African society. Why the gesture?

According to Bloomberg, well-known tech-companies in the United States have been accused of paying “relatively low” taxes outside the country. So the DigifyAfrica initiative by Google is a sort of social responsibility to clear the doubts. Other tech-firms such as Alphabet, Apple, Amazon and Facebook do the same. This is “to shore up their credentials as good corporate citizens; the companies have often funded free education programs and touted the number of jobs their businesses have helped create.”

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The idea is to train 300, 000 in South Africa, 400,000 in Nigeria, 200,000 in Kenya and 100, 000 in sub-Saharan countries. According to Google, Africa’s bandwidth increased to a 40% from 2014-2015. With this growth, there is an estimation of about 500 million internet users by 2020.