Did Nigeria Hijack The Miss Africa Pageant From SA?

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The maiden edition of the Miss Africa pageant is set to hold on November 26 in the city of Calabar in southern Nigeria.

The pageant is being introduced by the governor of Cross-river state, Ben Ayade in which the Calabar city is located.

The pageant is said to have the mandate of strengthening the state’s culture and tourism in addition to the Christmas Festival and Calabar Carnival.

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The pageant’s theme is Green Economy: Tool For Sustainable Development. The winner of the Miss Africa beauty pageant will be made the face of the Christmas Festival/Carnival Calabar brand as well as the Cross River State Tourism Brand Ambassador on climate change and the Destination Cross River, described as Africa’s warmest welcome brand.

Miss Africa Calabar

Although it seems to have been created with good intentions, some have accused it of hijacking the Miss Africa brand from South Africa. The South African ‘Miss Africa’ was founded by Neo Mashishi and his ProAct Entertainment.



On Monday Mashishi made the following statement of the Nigerian version of the pageant:

“To all our African brothers and sisters, we would like to bring to your attention there are some people who intend to hijack Miss Africa Continent and impeach the first ever Miss Africa Continent Rebecca Asamoah from Ghana,

Rebecca Asamoah

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“They are confusing people. They used pictures of our Queen and our Twitter page @missafrica2016,” he denounced.

“Instead of congratulating the newly crowned Miss Africa, they are copying our pageant and recruiting some of our top 12 finalists to participate in their pageant,

We want to unite Africa, they are destroying that vision by crowning another Miss Africa. There’s only one Miss Africa Continent Queen that’s Rebecca Asamoah from Ghana,” Mashishi said.

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