Alicia Keys makes true her make-up free pledge and dared attend an international MTV Music video awards just the way she looks at 7am – no make up on.
She wasn’t joking. She meant it when she said she was tired of the concealers, mascaras, lipsticks and perfect catalog and flawless magazine looks.
According to the star, she is not anti-make up but she is just bone tired of “covering up”.
“I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
This is definitely not the first time the naturally stunning damsel has graced an international occasion with no make-up on. But the consistency proves that the uniquely talented singer is down right serious about being free in every sense of the word.
Prior to the release of her album, Alicia Keys who is always credited with thoughtful lyrics took out time to list out all the things that she was gradually getting tired of in the bid to comply with popular culture and the media pressure to be perfect.
The star is not only particular with the make-up but the stereotype that comes with being a woman in the modern time-expected to look a certain way.
“The constant stereotyping through every medium that makes us feel like being a normal size is not normal, and heaven forbid if you’re plus-size.
“Or the constant message that being sexy means being naked. All of it is so frustrating and so freakin’ impossible.”
In Obama’s recently published essay titled ‘What A Feminist Looks Like‘, he also admitted to experiencing the struggle that comes with being a woman in the 21st century. The pressure of appealing to media constructs on feminine beauty.
Alicia keys is not the only one who is upholding the make-up free pledge. Alessia Cara, a Canadian singer and songwriter has also towed the same line. Both stars graced the MTV awards looking as casually stunning as possible.
As expected, the media has blasted the Super Woman singer for her decision to go easy on make up; media constructs and beauty misconceptions. However, Keys’ decision came from a deeper place and as such, she is not budging.
To make it all the more interesting, Swiss Beatz, her husband had a few words for haters of his wife’s make-up free pledge:
“Somebody sitting home mad because somebody didn’t wear makeup on their face. Not your face, but they didn’t put makeup on their face because they just didn’t feel like wearing makeup.
“But you mad because that person didn’t put on makeup to please you?
“Cause you can do whatever you wanna do. She didn’t tell y’all don’t wear no makeup. She just said that she’s not vibin’ with the makeup all the way 100 percent like that. That’s kinda her thing that she wanna do.”