Who wouldn’t want a red iPhone 7, especially, when it comes with the humanitarian side of saving a couple of lives with all your buck. This will not be the first time that Apple is throwing a little color into the mix for one of its iPhones.
The iPhone 5C was released alongside the iPhone 5S and allowed Apple fanboys and girls to purchase a pink, blue, green or even a yellow iPhone. For that rollout, no special significance was attached to the colors but with Apple’s red iPhone 7, it’s a different case.
The red color of Apple’s latest iPhone update has a real cause. Apple is releasing the vibrant red edition of the iPhone 7 and iPhone 7 Plus, in collaboration with the charity (RED). The new red iPhone 7 is meant to celebrate the 10-year long collaboration between Apple and (RED).
The Red iPhone 7 is the latest in a powerful collaboration between Apple and RED
RED is a charity founded by U2 frontman Bono and philanthropist Bobby Shriver. PRODUCT (RED) partners with popular brands, which then donates up to 50% of proceeds from (RED) branded products to the Global Fund to Fight Aids, Tuberculosis, and Malaria.
The partnership between Apple and Product (RED) has yielded a whopping $130 million for the cause which is more than a quarter of the total $465 million raised by (RED) over the years.
(RED) CEO Deborah Duggan’s released a statement on the new product which reads:
“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone.”
Apple’s red iPhone 7 will be available in the US from March 24th and will be released in 40 additional countries later this month.