Ever since she transitioned and introduced herself to the world as Caitlyn Jenner, the retired Olympic gold medal decathlete has become a divisive figure in popular culture. From conservatives to liberals, her existence has been the subject of heated debates and aggressive name-calling.
One thing that hasn’t changed, however, from her days as the patriarch of the Jenner-Kardashian clan is her money-making ability. With an even more heightened profile in the media, Caitlyn Jenner has made money from different kinds of ventures, looking to take advantage of newfound popularity.
From expansions of her previous sources of income to the birth of new projects, here is a look at Caitlyn’s sources of income.
Caitlyn Jenner Has Made Money from Increased Presence on Reality Shows
Post his acting, and athletic career, Caitlyn, as Bruce Jenner found mainstream popularity starring on reality shows like Keeping Up with the Kardashians. Since she transitioned, her presence on television has increased, with appearances ranging from a continued presence on KUWTK and her documentary series.
The most significant project since post-transition was I Am Cait, a reality TV documentary series on the E! network. I Am Cait focused on her life after her gender change, along with covering the social issues affecting the transgender community.
The first season of the show had eight one-hour episodes, and so did the second season. Unfortunately, despite its significant positive critical reception, the show got canceled after the second season for low ratings. But not after Caitlyn Jenner reportedly earned $3.2 million to have her life documented for the show.
Other reality show appearances include The Apprentice USA, I’m a Celebrity… Extra Camp and I’m a Celebrity, Get Me Out of Here! In a scripted show, she appeared in an episode, To Sardines and Back, of Transparent. She reportedly made up to $620,000 per episode for her appearance in the I’m a Celebrity show.
In keeping with the theme of sharing her story, Caitlyn Jenner also made money from a published memoir, The Secrets of My Life. She published the book on April 25, 2017, and it appeared on The New York Times Bestseller list. It also appeared on USA Today Best Seller List, after selling more than 100,000 copies.
Entrepreneurship and Brand Ambassadorship
Back when she was Bruce Jenner, she made money licensing her name to David A. Cirotto’s local Nautilus and Aerobics Centers. As Bruce, her name carried a lot of marketing weight. Her television fame and her accomplishments in athletics, having once held the title of the greatest athlete in the world made Bruce a much sought-after brand.
As Caitlyn, not much has changed. She still makes money from endorsement deals with companies like MAC, and H&M Sport. For H&M, not only has she made a significant amount to be the face of the brand, but she also starred in a film, Caitlyn Jenner’s Greatest Victories: A Timeline.
Her social media accounts, which got a meteoric rise after announcing her transition in 2015, have also made her a marketing behemoth. Her speaking fees reportedly increased from $20,000 to $100,000 per event off her rising popularity. As a speaker, she has graced events like the Web Summit and the Inspiring Leadership Forum.
Also, with more than 13.6 million followers across major social media platforms, Caitlyn makes significant bank from sponsored tweets and Instagram posts. Her exact revenue per post is unknown, but it is unlikely to be far from Kim Kardashian’s, who makes between $300,000 and $500,000 per post.
She also continues to be the face of Wheaties. She became a spokesperson for the breakfast cereal in 1977 and remains a part of the brand to date. Following her transition, a Wheaties box with her old look sold for $400 on eBay. Other brand associations from the socialite and TV personality include Vanity Fair and Lumasol.
She is Worth Over $100 Million
From her reality show endeavors to her business interests, Caitlyn Jenner has seen her wealth rise to over $100 million, according to Celebrity Net Worth. Her net worth places her in the top five richest Kardashian-Jenner personalities, behind Kylie and Kim.
Caitlyn Jenner is one of the most recognizable and influential transgender personalities in the world, and with the LGBTQ community said to be worth $1 billion annually, her net worth is primed for a significant increase in the near future. In fact, analysts are predicting her net worth to rise to $500 million in the next five to ten years.
Caitlyn Jenner is Keeping Her Love Life Light
As Bruce Jenner, Caitlyn had a busy love life. He was in a couple of marriages, and he has six children from three different women. Jenner’s first wife was Chrystie Scott. They married in 1972 and welcomed two children together, a son Burton Jenner and daughter Cassandra Marino.
Their union did not last as it came to an end in the first week of January 1981. Jenner remarried in 1981, to his new girl, actress Linda Thompson, in the same month on January 5, in Hawaii. This marriage also produced two children, Sam Brody Jenner, and Brandon Jenner. Thompson and Jenner also called it quits finalized their divorce in February 1986.
Jenner met Kris Kardashian towards the end of 1990. They dated for five months before walking down the aisle on April 21, 1991. Before this marriage, Kris had three daughters (Kourtney Kardashian, Kim Kardashian, and Khloe Kardashian) and one son (Robert Kardashian Jr.) from her previous marriage to, Robert Kardashian.
Jenner and Kris also share a couple of children, two daughters named Kendall Jenner and Kylie Jenner. This union also ended like his previous marriages after Kris filed for a divorce stating irreconcilable differences. They finalized their divorce on March 23, 2015.
But after a busy love life as Bruce, Caitlyn Jenner has had a much quieter relationship life. Since transitioning, she has been linked to Sophie Hutchins, a transgendered Pepperdine University graduate.
Those rumors of a romantic relationship between the two of them, however, have died. Caitlyn revealed that they have a business and friendly relationship, and nothing more.
According to her, dating is not a priority, and she is focusing on other aspects of her life, which might explain her continuously rising net worth.