It is probably an anomaly that African music seems to be doing so well outside of the continent but the continent-wide distribution of African music is still a big issue.
That is the problem that Nigerian record label and Entertainment Company, Chocolate City Music must have been trying to face headlong when they inked a distribution deal with pan-African music company Africori Music Group (AMG) to handle worldwide digital distribution.
Chocolate City is an established powerhouse in its home country Nigeria and since its establishment in 2005 has managed to release music from acclaimed recording artists including M.I., Femi Kuti, Ice Prince, Jesse Jagz, DJ Lambo, DJ Calse, Victoria Kimani, Dice Alles, Koker & Pryse to name a few.
The new deal will see these artists music distributed via the network established by AMG. AMG is a well known digital music company with an increasing footprint on the continent. It has offices in Johannesburg and London and representation in Nigeria, Ghana, Kenya, Tanzania, Zimbabwe, Zambia, Uganda, and Rwanda.
Key activities carried out by AMG include; digital distribution of African music, licensing of African catalogue music to advertising agencies, film and TV production companies, and worldwide revenue collection.
AMG actually represents a range of prestigious African artists including Sauti Sol (Kenya), Vanessa Mdee (Tanzania) (Becca (Ghana) and Sean Tizzle (Nigeria).
CEO Yoel Kenan of Africori spoke of the deal;
“Chocolate City is undeniably one of the most influential labels in Africa…We jointly aspire & share common visions & goals…The digital music business in Africa is evolving rapidly.
“Therefore, it is only a natural progression that key industry players join forces to improve & better leverage the best opportunities for the artists. We look forward to working with Jude ‘M.I.’ Abaga and his dynamic team in promoting and distributing the best music from Africa around the world.”
MI Abaga also spoke of the deal stating; “African music is blowing up and in order to fairly compensate our artistes in terms of royalty payments etc. it is necessary to put appropriate structures in place. Africori’s proven track record is that structure”.