It’s the world’s smelliest plant and therefore aptly named; the corpse flower and it is set to drive women wild after being bottled as a fragrance for men.
The people responsible for the idea – staff at the Eden Project, have revealed that the new perfume was inspired by and will feature the scent of the corpse flower, also called the ‘titan arum’.
The unique scent of the corpse flower has been compared to ripe camembert, dead rat and rotting fish and the perfume which was named Eau de Titan, was officially launched on the 16th.
In the Cornish tourist attraction where nine of the giant plants have bloomed, a real stench emanates from them, which has generated a huge buzz. The heightened interest was what resulted in the extraction and bottling of the unique scent for the first time.
Part of the reason for the project is to draw attention to the rare plant, but the people behind the project also hope that it will take the world of designer fragrances in “a bold, completely-new direction.”
The launch featured a short video advert shot in the Rainforest Biome and inspired by classic aftershave and perfume commercials.
An Eden spokesman who claimed that the Eau de Titan would appeal to men who want to emulate the plant’s powerful appeal and feel the strength of the divine titans of Greek myth, said of the project;
“We are not only challenging men to wear the most heady fragrance imaginable but we are also telling the story of this rare and fascinating plant.”
He also added that;
“The distinctive odour attracts insects brilliantly so it stands to reason it should work on people too”.
I’m not exactly sure how it stands to reason that something that is attractive to insects will immediately be attractive to people, considering insects have some pretty irritating preferences, but the freshly-bottled scent will now be tried out on visitors to see whether its incomparable whiff has mass-market appeal.
It will be interesting to see if the spear-headers of this project are right and women do end up going wild over a fragrance extracted from the corpse flower.