French Skinny Model Ban– Prominent French fashion houses have placed a ban on super skinny models for both runways and photoshoots.
The two luxury French fashion companies are LVMH and Kering.
LVMH owns classic French brands like Louis Vuitton, Christian Dior and Givenchy. While Kering owns Gucci, Bottega Veneta, Alexander McQueen and Saint Laurent among others.
On Wednesday, the companies pledged to ban extremely thin models from their promotional works. This is because of the growing cases of health complications like anorexia and other cases of mistreatment.
This serves as a practical follow up to the French law passed earlier in the year and the criticisms of projecting erroneous body images
In May, the French government introduced a law that demands all professional models to present a doctor’s report certifying that they are in good health and weight. The government stressed the dangers of selling “unattainable beauty ideals” to fashion consumers and the general public.
Adding to that French magazines are now legally obliged to indicate when a model’s picture has been retouched. Failure to do this attracts a fine of €37,500.
LVMH and Kering have announced their compliance with the calls to “to ensure the well-being of models”.
Together they have come up with a charter that disqualifies very thin models. The charter also forbids the use of models below the age of 16 years.
The announcement was made on the eve of the start of New York Fashion Week. The top French luxury companies said even their own designers who flout the rules will be banned as well.
According to the new French law, size 32 is to be relaced with size 34 and above; While the men would need to be size 44 and above.
Size 32 is the equivalent of size XXS or size zero in the United States or size 4 in the UK.
Kering CEO, billionaire chairman Francois-Henri Pinault said this in a statement.
“Respecting the dignity of all women has always been both a personal commitment for me and a priority for Kering as a group.”
“We hope to inspire the entire industry to follow suit, thus making a real difference in the working conditions of fashion models industry-wide.”
Likewise, Antoine Arnault, a board member of LVMH and son of owner Bernard Arnault, said:
“As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative.”
“Many people didn’t even know that size 32 existed.”
“That’s finished now, the size will be 34 and above, which is already quite small.”
Arnault made the revelation that some designers make their designs with a size zero in mind. This goes as far as determining the size of mannequins used in fashion houses and stores.
In may, A team of researchers from the University of Liverpool’s Institute of Psychology, Health and Society found that about 100% of female mannequins in fashion stores are too thin and unrealistic.
Dr Eric Robinson, the study’s author wrote:
“There is clear evidence showing that the ultra-thin ideal is contributing to the development of mental health problems and eating disorders.”