Tesco Advert– Britain’s prominent retail store, Tesco made an advertorial in a number of print media. It read thus:
“Great offers on beer and cider. Good Friday just got better.”
The ad pissed a lot of Christians and religious off that they did not hesitate to slam the large grocer for being insensitive to the core and religious essence of Good Friday.
What is Easter without the Good Friday? What is the resurrection without the crucifixion?
Easter is the leading Christian celebration of all times. As a matter of fact it is the most significant of all seasons in Christendom.
Prior to the glorious celebration, the church also marks the Good Friday in commemoration of the passion, cross and death of Jesus Christ.
On this day, Christians mark it with series of obligatory church activities as well personal sacrifices and fasting of all kinds. While people can choose to tone down or cut off a lot of things they cherish for the temporary (40 days)Lenten period, Good Friday is a special day to fast from food, meat and alcohol.
The idea is for Christians to have a somewhat partial share in the suffering of Jesus. Fasting on this day also shows a sign of appreciation for the passion and crucifixion of Jesus on Calvary cross.
Most Christian celebrations have been largely secularized and reduced to a social event. This is seen on occasions like Easter, Christmas and Valentine’s day. The true Christian essence of these celebrations are misconstrued and used as a perfect opportunity for “fun” and of course good business.
This Tesco incident is a typical example of jumping into the money making venture of the anticipated Easter season without grasping the reason for it.
Slighted by the Tesco advert, religious personalities and clerics took the case up and publicly addressed it.
Reverend Richard Coles who is a Vicar and broadcaster called the advert an “extraordinarily and unnecessarily ignorant” one from Tesco.
Several other reactions came from Michael Wakelin, from the faculty of divinity at Cambridge University and Mr Wakelin, a former head of BBC religious programmes.
Mr Wakelin said the ad was a “decidedly poor way of treating such a holy day” even though it may not have been intentional.
“I’m sure there was no attempt to offend, I’m sure that wasn’t in their mind.
“It is just religious illiteracy; ignorance if you like, around what religious people hold dear, and that is my main concern,”
A social media user reportedly found the Tesco advert offensive to Christians as well.
“Good Friday is deeply significant to Christians and Tesco could have flogged their booze differently.”
Some others did not quite see the harm in the advertorial. However Tesco has tendered an official apology for unintentionally disrespecting Christians.
“We know that Easter is an important time of the year for our customers.
“It is never our intention to offend and we are sorry if any has been caused by this advert.”
According to The Sun this comes after Cadbury’s and Nestle were slammed for removing the word Easter from their chocolate eggs.