Emojis have become a huge part of our language, we employ them in texts, chats and even updates that project our thoughts and for this reason they have become a huge part of culture.
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Earlier on in the year, Always carried out a new survey as part of their #LikeAGirl campaign.
70 percent of the girls who took part in the survey agreed that emojis failed to represent them properly, with their current focus of depicting stereotypical interests like having a manicure or doing their hair.
A further 60 per cent were all in agreement that the current lineup of emoji icons implies the idea that girls are more limited in what they can do, compared with boys.
If you make use of an android phone or Whatsapp, a quick look at the emoji selection will introduce you to the point of view of this contention. You will no doubt encounter in looking for a female emoji; pink sweaters, the girls dancing in bunny ears, the bride (there’s no groom), the tiara wearing princess and the dancing woman.
This is a contrast to the male emojis which are duly pictured in varying fields and professions, but we won’t recycle the argument, Always has a video that will cue you in to the gist.
So while last year gave us diverse skin tones and same-sex couples for a more updated social representation, this year, Google employees have designed a range of new emojis aimed at promoting gender equality in the workplace and if all goes to plan, women might soon be able to communicate using 13 realistic new cartoons, including female engineers, chemists, plumbers and farmers.
The team presented the 13 new designs on Tuesday before an “emoji subcommittee” in Silicon Valley, California and the 10 page proposal which includes the non-sexist emojis up for approval also depicts why they think its necessary. They write;
“No matter where you look, women are gaining visibility and recognition as never before. Isn’t it time that emoji also reflect the reality that women play a key role in every walk of life and in every profession?”
If the new non-sexist emojis are approved, they should appear on our phones later this year, but does this issue really warrant the interest and focus it is generating? Will non-sexist emojis make a difference in the sexism argument that continues to rage around us or is this a case of privileged overreaction.