How Ghana’s Ruling Party Indirectly Gave The Opposition Free Publicity

As Ghanaians head to the polls in December, the presidential candidates are doing the most to ensure the support of the masses. The ruling National Democratic Congress’ attempt to ridicule the front runner of the New Patriotic Party (NPP) backfired, resulting in something called the Kalyppo Challenge.

The ruling party posted a photograph of Nana Akufo-Addo of the NPP sipping a small pack of Kalyppo juice. Kalyppo juice, which is a beverage produced in Ghana and marketed mainly at children, was supposed to make Akufo-Addo seem unsuitable for the presidential role, however, it seems to be making the masses like him more.

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Kalyppo juice is manufactured by Aqua Fresh Limited and has now become the unofficial emblem of the NPP. Supporters of Akufo-Addo now wave a small pack of Kalyppo juice in favour of the front-runner of the party.


It has even led to a social media hashtag challenge called the Kalyppo Challenge. One user pretended to use Kalyppo juice in charging his phone, another seemed to use it to take his bath, while others captured themselves sipping Kalyppo juice of unimaginable sizes.

The trend has spiraled to the extent of a Facebook page being created for the movement. The page called the ‘Kalyppo Movement For Nana‘ has over a 100 likes.

The Kalyppo Challenge: Free Publicity From The NDC To NPP

What was intended to make Akufo-Addo look unimpressive has now backfired to make him look like a man of the masses.

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Although no one at Kalyppo juice has released a statement on the Kalyppo challenge, the campaign aide of the NPP stated that the trend was welcome as it gives Akufo-Addo free publicity ahead of the December 7 polls.

Come December 7, Nana Akufo-Addo will face off with President John Mahama of the ruling NDC. Akufo-Addo has previously lost two presidential elections, while Mahama seeks to extend his rule into its second and final term.