What’s a rapper without fast cars? For all intents and purposes, rappers are known to obsess about fast and fancy cars, as well as jewelry among other things, and this South African star is not left out. With Nasty C’s net worth of $2 million, the SA rapper has been able to afford a life of luxury. But how does the rapper who turned 23 in 2020 fund this love for the good life?
For a performer who allegedly charges a booking fee of at least R100,000 for a gig, we didn’t expect anything less from Nasty C. Touted as the ‘coolest kid in Africa’, the rapper is one of the most acclaimed musical exports from South Africa. Howbeit, asides from music which he is widely known for, there are other ways he accrues his fortune.
Different Ways Through Which Nasty C’s Net Worth is Accrued
No doubt, Nasty C’s net worth is where it is today due to his exploits in the music industry. Three albums down and a lot of awards and recognition to go with them, the rap star is not resting on his oars and has branched out to other fields in the bid to fund his lifestyle and love for the fastest wheels.
While he officially became a music artist in 2013, Nasty C actually got introduced to the art as a kid. Growing up, his older brother Siyabonga Ngcobo was there to fan the embers of his passion for music. He was nine when he started practicing his rap skills as his brother nudged him on.
At age 15, Nasty C’s first music compilation; a mixtape dubbed One Kid, a Thousand Coffins, was released. This was in May 2012 and in 2014, he released his first EP titled L.A.M.E which stands for Levitating Above My Enemies. A second mixtape dropped the next year and shot him to prominence. The mixtape titled Price City features the hit single “Juice Back” which later spurned a remix that featured renowned musicians like Nigeria’s Davido and SA’s Cassper Nyovest.
In September 2016, under the stable of Mabala Noise Entertainment, Nasty C finally dropped his debut album titled Bad Hair which took the charts by storm. The lead single “Hell Naw” was released on 11 February 2016, keeping the vibes up before the album dropped. Bad Hair became a success within 24 hours of its release, occupying the top spot on iTunes local charts and becoming the most-streamed album in the country at the time. Bad Hair further spawned an extension he dubbed Bad Hair Extensions in December 2016. The extended version came with four new hits, one of which is Allow, where he featured American rapper French Montana.
Having made a statement with his musical offerings at this time, the awards and recognition didn’t pass him by as he landed a nomination in the coveted category of Best International Act Africa at the BET Awards in 2017. He lost the bid to Wizkid but was ranked third on the list of SA’s Hottest MCs as compiled by MTV Base. Nasty C was also named as one of the nominees at the 2017 MTV Europe Music Awards.
Before the release of his second album, Strings and Bling in 2018, Nasty C signed a deal with Universal Music Africa (South Africa) to distribute his music and on the first day of June, he signed another distribution deal with Universal Music Group Nigeria during a visit to the West African country. Strings and Bling didn’t disappoint when it finally dropped on 6 July 2018. TimesLIVE named the piece as one of the best hip hop albums in South Africa, among other recognitions. The album’s singles include “SMA” featuring Rowlene, “Jungle and King” featuring American rapper A$AP Ferg, and the promotional single “Gravy”.
Nasty C’s latest album, Zulu Man, was released in 2020 to mixed reception. Earlier in the year, he signed a joint venture contract with Def Jam Records through which he released the single, “There They Go”. The rapper also released a visual EP titled Lost Files in April 2020 and it was uploaded on Apple Music. While fans waited for his third album, the rapper came with a collaborative mixtape with America’s DJ Whoo Kid titled Zulu. The album eventually came out on 28th August 2020 with international and local acts like T.I, Rowlene, Lil Keed and Tellaman, among others making featured appearances.
Blood & Water, a Netflix original series marked the acting debut of Nasty C. He made his appearance on the young adult show on 20 May 2020, depicting the character of Zhero, alongside stars like Ama Qamate, Gail Mabalane, and Khosi Ngema.
Before his debut as an actor, the rapper released a 14-minute film featuring three songs from the Bad Hair album – Don’t Do It, Good Girls and Snapchat Hoes, and Phases. The piece was directed by Kyle Lewis and commercially featured in different countries like France, Germany, UK, and the US.
Another acting venture that may have influenced Nasty C’s net worth is the documentary Zulu Man In Japan which was released in 2020.
Nasty C Owns a Record Label
While he might be working with big organizations like Def Jam and Universal Music, Nasty C is also the owner of a record label which he started on 20th August 2018 named Tall Racks Records. Rowlene, who often works with him, is the first and only act to join the label.
As of 2020, the rapper revealed that the label is doing great but not out to sign more artists for now. They are currently working on pushing Rowlene’s debut album out and he promised it would be thrilling.
When you are popular and successful, you can sell anything to anyone without even trying. For this reason, companies pay huge amounts to get celebrities to endorse their products and services.
Nasty C got one of these offers in 2019 when he was named the ambassador of the male grooming company, Axe South Africa. He is also the face of Puma in South Africa, as well as other big brands like Mercedes Benz and Redbat. For the latter, he also landed his own merchandise with the fashion label and they can be found in Sportscene stores. The figures that accompany these endorsement deals are not made public but it wouldn’t be surprising that they come in millions.
Nasty C Loves His Cars Fast and German
One of the reasons you might feel Nasty C loves Mercedes Benz cars is his endorsement deal with the brand which asides from being a rather lucrative one, provides him with assorted cars to drive. The company presents its latest brands to the rapper which he gets paid to drive. As a result, you might notice him changing cars quite often, but not all of them are given to him.
In September 2018, he purchased a brand new Mercedes Benz C43 AMG from the German car manufacturer and it allegedly cost more than a million Rands. The automobile has a sporty look with a twin-louvered AMG radiator grille and a sharp exterior design.
About a year before he purchased the C43 AMG car, he bought a green Mercedes Benz vehicle which he was quick to share a brief video of with a message that he is ready to race with it.
He Has The Most Expensive Grills In Mzanzi
In 2016, Nasty C joined fellow A-list rappers like AKA and Riky Rick when he went to the most priced celebrity dentist and got himself some fancy grills. At first, it looked like business as usual but then, he revealed during a radio interview that the shiny dental decor cost him R105,000.
Initial speculations had it that the grills cost around R80,000. When the rapper spilled the beans, however, he did not just shut the rumors down but established himself as the rapper with the most expensive grills in the country.