Nokia’s comeback has certainly been a while in the making.
After tumbling from its exalted position as one of the most sought-after mobile phone brands internationally, it has been a tortuous climb for the former high-end brand to reintroduce itself to the market.
In May of this year, the Finnish company shared plans to re-enter the smartphone and tablets market on a global basis.
The company did not, however, give any details as to how and when it intended to accomplish that.
According to Mike Wang, president of the joint management team at Nokia China, a total of 3 to 4 Nokia mobile devices – including phones and tablets – will be unveiled towards the end of this year. The launch of the new products will, however, actually take place in early 2017.
HMD, a newly founded company headed by a former Nokia exec, will be designing the devices, with Foxconn being the manufacturing partner. Reports already have a pulse on some awesome specifications that these devices could carry, including; premium phones powered by SD820 SoC, sporting 5.2 and 5.5-inch QHD OLED displays, respectively, featuring a 22.6MP camera, and running Android 7.0 out-of-the-box.
One thing is for sure, Nokia would be coming back on the market to do battle with leading brands; Samsung, Apple, and HTC. They will also have the hurdle of scaling phones made for more modest budgets like Tecno, Infinix, and Obi worldphone.
While no one can forget the role that Nokia played in our mobile phone usage in the past, can Nokia’s comeback stand up to all this extra competition? Are there die-hard fans of the brand that have just been waiting around for their next offering? And what will Nokia offer?
Obviously, we will have to wait until the end of the year to have answers to all these questions.