Rio Ferdinand

£500 000 worth of toys is no little package for children. Ex-Manchester player and England defender, Rio Ferdinand has decided to make this Christmas fun and memorable for children.

He says he finds it hard to accept that some children may not get gifts this Christmas.

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“As a father myself I couldn’t see children going without opening a present this Christmas Day – the work that Cash For Kids at Key 103 do is truly amazing.”

“I’m glad that my restaurant Rosso and I can be involved in this and certainly help put a smile on locals kids’ faces this Christmas Day.”

Legendary Man United Rio made the donation to Manchester radio station’s charity after seeing their good works.

The Cash for Kids Mission Christmas campaign reaches out to children who are up to the age of 18 living in poverty, suffered abuse, deprivation or neglect across Manchester.

For the year 2015, the campaign raised £2 million in gift and cash to support well over 51,500 children.


The £500,000 worth of toys will be stored at the Mission Christmas warehouse, from where they will be disseminated to children in need.

The radio hosts went berserk the minute Rio made the donation last week. He told the host, Mike, that the gifts were a way of putting a smile on the faces of less fortunate children.

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“Me and the guys at Rosso have seen what’s been going on in the city, and with obviously it being Christmas we know there are a lot of people less fortunate than we are so we’ve decided to donate £500,000 worth of toys and gifts.”


Rio is described as one of the most decorated English footballers in history. He is a six time Premier League winner and has also won three League cups.

Rio Ferdinand retired from professional football in 2015. Ever since, his focus has been on the running of his charitable foundation and other business interests such as fashion, investments in film projects and co-owning Italian restaurant Rosso in Manchester city centre.