Mondelez International Inc. the company behind the Toblerone bars that are so widely favored around the world took to their Facebook page to release a statement regarding the weight and shapes of new Toblerone bars.
It seems that the higher costs of goods in the U.K has translated to higher production costs which have resulted in a reduction of the size of the triangular shaped Toblerone bars.
“Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”
The company is just one of many who are buckling under cost pressures arising from the U.K’s decision to leave the European Union. The move had driven down the pound making imports of raw materials needed in production, more expensive.
Chocolate makers have also had to deal with the inflation in commodities like cocoa butter and sugar. Despite these valid reasons for an increase, Mondelez was reluctant to increase prices choosing rather to opt for an approach called “shrinkflation,” in which product sizes are reduced.
Higher prices would have been much harder to pass on to consumers, in a highly competitive market, who are already feeling the brunt of changing economies in many other areas.
So Toblerone lovers, if you are buying what used to be a 170 gram Tobleron bar, you will probably be getting just 150 grams very soon.