Anita Natacha Akide or Simply Tacha as she is fondly known is arguably so far, the most popular and controversial individual in the 2019 Big Brother Naija reality show tagged Pepper Dem. She also stands out as one of the richest with a net worth of about ₦90million even though she never made it to the final due to her disqualification after a scuffle with another housemate. Many of her fans believed that had she not been disqualified, she had the potential to win and has remained fiercely loyal to her. Tacha has gone ahead to build an enviable brand of herself from the platform of BBNAIJA. Years after her time on the show, she remains one of the most followed and talked about celebrities on social media.
Profile Summary Of Tacha
Full Name: Anita Natacha Akide
Date of Birth: 23rd December 1995 (25 years)
State of Origin: Rivers State
Occupation: Make-up artist, vlogger, social media influencer
She Was Born To A Nigerian Father And A Ghanaian Mother
Anita Natacha Akide was born in Rivers State on the 23rd of December 1995. This is probably why she refers to herself as Port Harcourt’s first daughter as she was born and raised there. She was born to a Nigerian father and a Ghanaian mother, however, both of her parents are late and Tacha revealed on the show that her mom’s death shattered her. On the show also, she mentioned having a young sister but since she is discrete about letting people into her private space, not much is known about this younger sister nor any other member of her family.
She had both her primary, secondary, and tertiary education in Port Harcourt. She bagged a degree in English from The Ignatius Ajuru University of Education in 2016.
Before BBNaija She Was A Makeup Artist/Blogger
With a degree in English, many have wondered what the self-acclaimed Port Harcourt’s first daughter was up before she had a chance on the Big Brother Naija Show. Even without her parents to guide her, as she lost them at a young age, Tacha never lost her resilient spirit.
Before she became a part of the show, she was a makeup artist and a blogger. She also had a decent following on social media due to the kind of things she did which made her an influencer of some sort; her social media followership increased while she was in the show and tripled after she left and has continued to grow.
Getting Into The BBNaija Show Was A Dream Come True For Tacha
For years even before she joined the show, she has always been a staunch admirer of the reality TV show. After several years of speculation and what-ifs, she finally summoned the courage to audition. She was elated when she found out she had been picked to join the show and called it the most important point in her life as her career literally took off from there.
Even though Tacha was quick-tempered and fought with almost everyone in the house, her fans loved her high spiritedness and managed to keep her in the house longer than many thought she would stay. She was, however, disqualified on the 90th day of the show after she exhausted her three warning strikes. It was a major fight with fellow housemate Mercy Eke that led to her disqualification and the fight has remained one of the highlights of the show always talked about.
Her Fame Skyrocketed After Her Disqualification From The Show
As pointed out earlier, Tacha already had some level of fame before she joined BBNaija. Asides from being a pretty face with a hot body, she got people’s attention after she had Davido’s record label DMW tattooed on her chest. This caught the attention of several people on social media including Davido.
When asked her reason for doing this, she revealed that it was her unique way of showing her undying love for the popular musician. After her time on BBNaija, Tacha’s popularity took a new dimension as she literally became a hot topic on many popular Nigerian blogs. Her unceremonious disqualification from the BBNaija reality show was hushed with the large amount of money her fans donated to her.
With a solid 1.5 million followers on Instagram and millions across other social media platforms, she has really been given a platform to become a game-changer on social media. Since her days in the BBNaija house, she has cultivated strong followership who refer to themselves as TITANS.
She Is Worth Millions Of Naira
From all indications, Tacha has really done well for herself. With the huge sum, she received from her fans, Tacha being a smart businesswoman has been able to invest in several ventures which have turned her into a millionaire. Her current net worth has been estimated at ₦90million which she earned basically from bran endorsement deals, partnerships, vlogging, and several other businesses.
Her Endorsement Deals
Her first endorsement deal was with GetFitNg a fitness brand that seeks to promote fitness and a healthy lifestyle with its quality and comfortable range of products. She then signed another endorsement deal with a luxury hair brand, called Royal Hairs.
The news which was announced on their Instagram page called her the new face of the brand. Tacha is also an ambassador for a skincare company called Beauty By Lammy skincare products.
Tacha’s Numerous Businesses
She owns an Instagram online store called EverythingTacha where she sells different products from barbing kits to power banks. She recently sold out her branded power bank called “POWER TACHA”. It is a portable wireless power bank for smartphone users. It has a suction cup, and wireless charging feature all powered by a 10,000 mAh battery capacity
Tacha has also launched another business which she called @everythingtachalogistics a delivery company in Lagos. For someone who started from the bottom of the ladder, Tacha has sure come a long way and she is forever grateful to TITANS who continue to love and support her.
Her YouTube Channel
The former BBNaija contestant also has a monetized YouTube channel Simply Tacha where she talks about different things ranging from fashion, beauty, skincare, relationship, etc. She launched the channel long before she took part in the BBNaija show. The channel has thousands of subscribers and got even more popular after she gained fame on 2019 BB Naija.