Famously known as the most successful drag queen in the United States, RuPaul has taken the entertainment industry by storm with her amazing talents. Through his works as a music artist, actor, TV personality, songwriter and model, RuPaul’s net worth has been an eyebrow-raiser of recent. He has gained much popularity following the critical and commercial success of her TV show, RuPaul’s Drag Race and its spin-off series. Here’s an overview of RuPaul’s net worth and how he makes money from her TV show.
How Does RuPaul Make Money From Her Drag Race?
The American reality competition TV series, RuPaul’s Drag Race which documents RuPaul in the search for America’s next drag superstar has produced many drag queens who have moved on to establish successful careers after the show. On the show, the singer-songwriter plays the role of host, mentor and head judge for which he has received many accolades including Primetime Emmy Awards for Outstanding Host for a Reality or Reality-Competition Program for four consecutive times. The show which has also become the highest-rated TV program on Logo TV has equally earned multiple awards including two Primetime Emmy Awards for Outstanding Reality-Competition Program.
RuPaul’s earning on the show is said to be $50,000 per episode. He has also been able to pocket a huge sum of money through many endorsement deals as her show has been endorsed by many cosmetic brands including NYX Cosmetics and Kryolan. V&S Group also serves as the sponsor of the Drag Race Tour from which RuPaul’s net worth has inflated. The World Tour which showcases the drag race winners and contestants to the world also generates income for the accomplished music artist and the organizers of the tour through the sales of tickets and drag race merchandise like T-Shirts.
In addition to boosting his finances through endorsements, RuPaul has also seized the opportunity of her competition show having a huge global presence to advertise her products with every of the show’s episodes. Furthermore, RuPaul’s net worth has been skyrocketed by the revenues he has acquired from the Drag Race Conventions known as DragCon of which he serves as a partner. The convention was debuted in 2015 and since then, the extravagant DragCon now happens twice a year; May in Los Angeles and September in New York.
It normally has in attendance thousands of people who get the opportunity to meet with former contestants and winners of the RuPaul’s Drag Race and some who buy merchandise such as ‘Oh Pit Crew!’ underwear, charisma pin, T-Shirts, coupled with wigs, makeups and all manner of drag accessories. The ticket prices for the conventions range from $40 for a single day pass to $300 for VIP.
Interestingly, the 2017 DragCon held in New York and Los Angeles generated a revenue of over $8 million from the sales of the merchandise alone without the inclusion of the revenue from the ticket sales as the NYC drag convention had about 35,000 attendees. Likewise in 2018, the drag convention held in Los Angeles had a massive turn out of over 50,000 attendees and equally over 40,000 attendees in NYC which reportedly garnered over $8 million in merchandise sales. RuPaul has undoubtedly enriched his pocket through the income from her show’s endorsement deals, world tour as well as drag conventions.
What’s RuPaul’s Worth?
According to Celebrity Net Worth, RuPaul’s net worth as of 2019 is estimated at $60 million. She has had a massive breakthrough with her show that gathered nearly 1,000,000 viewers on the season 9 premiere. Surprisingly, RuPaul’s net worth was estimated at $16 million in 2018 and just within a year interval, it has escalated to a jaw-dropping figure, thanks to his successful creative works so far.
The Primetime Emmy Awards winner has established himself in diverse fields. He has had continued success as a music artist, releasing 14 studio albums of which some tracks have charted on multiple music charts. The single ‘Supermodel (You Better Work)‘ from her album ‘Supermodel of The World‘ peaked at No. 45 on Billboard Hot 100 and No. 2 on Hot Dance Play Chart. It also had a sales close to 500,000 copies in the United States.
He has also penned down some books which include his autobiography entitled, Lettin’ All Hang Out: An Autobiography. Furthermore, he has served as a host and celebrity judge of many TV shows including The World’s Best, Project Runway All-Stars, Skin Wars, Sing Your Face Off and others. RuPaul has appeared in movies and series like Someone Great, AJ and the Queen, Hurricane Bianca, Another Gay Sequel: Gays Gone Wild!, White Paddy, But I’m a Cheerleader, Nash Bridges, among others.
The TV personality recently acquired a 10,300 square foot magnificent mansion in Beverly Hills, worth $13.7 million in October 2019. He additionally owns a condominium in West Hollywood that he purchased for $600,000 in 2007 and an apartment in New York City, purchased for $350,000 which he has owned for more than two decades and a half.