With a mouthwatering net worth of about $800,000, Olamilekan Moshood Agbeleshe, popularly known as Laycon, has risen to become one of the richest and most influential reality TV show participants. The 27 year-old multi-talented rapper and songwriter emerged as the winner of the Big Brother Naija Lockdown edition in 2020.
Beyond the grand prize he won as the winner of the show and the additional prizes he received from different brands, Laycon has gone ahead to build a sustainable financial structure with businesses and investments that will ensure he maintains his new financial status for as long as a lifetime.
Laycon Was Pursuing A Musical Career Before He Got Into The Big Brother House
Laycon had quite a rough childhood having lost his father at a very tender age. Growing up with his two siblings; Yomi and Tope, he watched his widowed mother struggle to cater for him and his siblings. Laycon, however, took solace in music, something he grew to love while he was in school. In a bid to make a living out of it, he went from one singing competition to the other.
After bagging a degree from the University of Lagos where he majored in Philosophy in 2016, Laycon began fully pursuing his passion for music. He participated in the MTV Base LSB Challenge in 2017 where he was placed among the top 10 finalists in the competition.
His Personality Endeared Him To Many People During The Competition
Laycon was the 19th candidate to be admitted into the Big Brother Naija season 5 Lockdown house. He initially was not popular in the house, as he was rather belittled by most viewers and housemates, being that he was not as elegant as most of the housemates as well as being rated as a street guy coming from a poor background. He, however, soon began to gain popularity among viewers as they began to see him display so much maturity than most of his other housemates. He also displayed so much talent and skill that helped him to win most of the tasks and challenges that were given to housemates in the house.
His Controversial Relationship With Erica Further Boosted His Fame and Popularity
Laycon’s controversial relationship with fellow housemate Erica further boosted his fame and popularity. After Erica rudely rejected his romantic advances towards her, claiming that he does not measure up to the standard of the type of man she would want to date, Laycon gained much acceptance from the fans and gradually got to win the hearts of almost all of the fans and viewers of the show. His popularity in the house continued to soar, so much that he made history by becoming the first BBNaija 2020 Housemate to be verified on Twitter and Instagram, as well as one who got the support of several renowned celebrities and personalities.
Having garnered as many as one million followers, Laycon became the most talked about and sought-after Big Brother Naija Housemate. Despite being underrated in the Big Brother house, he leveraged on his growing fan base as he made it to the finals and grand finale to eventually emerge as the winner of the 2020 Big Brother Naija Lockdown season. This instantly plunged him into the limelight as he became the latest famous celebrity.
Laycon Walked Home With A Whooping N85 Million Worth Of Prizes
After winning the reality competition, Laycon took home a staggering N85 million worth of prizes. The prize is broken down below:
- N30 million cash prize
- An SUV from Innoson Motors
- A two-bedroom apartment courtesy of Revolution Plus
- A trip to Dublin, Ireland, courtesy of Guinness Nigeria Plc
- Amazing home appliances courtesy of Scanfrost, and other prizes.
In addition to these, the upcoming artist also got a Mercedes E350 2015 model worth N18 million from his generous fans as a birthday gift as he celebrated his 27th birthday.
The Musician is Now Worth More Than N300 Million
Laycon’s current net worth is estimated to be about $800,000 (N328 million). He has been able to put together this huge amount by winning the Big Brother Naija competition and other endeavors that include selling music and performing at shows, endorsing brands, etc.
It is no news that endorsement deals contribute majorly to Laycon’s current net worth. After winning the show, he was appointed as a youth ambassador in Ogun State by the governor of the state, Dapo Abiodun. Laycon thus became the face of the youths. He has further become Brand Ambassadors to the following brands:
- GOtv Nigeria
- Origin Alcoholic Beverage
- Mentos Fresh Action Candy
- Oppo Nigeria
- Beautiful Body Skin Care Brand
- Jumia (Partner for Black Friday Sales)
- Opay (Online transaction platform), etc.
His “I Am LAYCON” Reality TV Show
After winning the Big Brother Naija show, Laycon announced the launch of his reality show titled I am Laycon. As expected, this reality show got to be Showmax Nigeria’s most-viewed series on the first day it was aired. Many of his fans watched the show to show their support for him.
Laycon leveraged his growing popularity, fame, and huge fan base on social media to renew his confidence in himself, in his music career, and further build his brand.
After leaving the Big Brother house, Laycon also fully concentrated on his music career which is one of his major means of earning a living. The rap artist is currently signed under Fierce Nation Record Label as he was discovered by the chairman, Jackson Fierce, who signed him in 2019.
While with the Fierce Nation record label, Laycon released his debut EP titled Who is Laycon on the 1st of April 2020. The EP was a massive success as it became a favorite of his mammoth fans. In the EP, he collaborated with other top Nigerian music stars like Reminisce and Chinko Ekun.
On April 30th, 2021, the rapper dropped his much-anticipated debut album titled Shall We Begin. The body of work that featured top artists such as Joeboy, YKB, Teni, Mayorkun, and Terri gained so much acceptance from his fans and music lovers across the country.
Some of Laycon’s popular songs include:
- Hip Hop
- Bam Bam
- Want You Back (feat. Teni)
- Fall For Me (feat. YKB)
- My Lane
- And So They Spoke
- Masking and
- The Question
What He’s Been Up To Since Leaving BBNaija & How He Spends His Money
Since leaving the BBNaija Lockdown house, Laycon has been busy building a name and career for himself. He has since launched his own reality show, relaunched his music career, and continued to work as a social media influencer/brand ambassador.
Despite his current huge net worth, Laycon is not an extravagant spender. Before winning the money, he had a clear plan on what he wanted to do with his winnings if he won. Having emerged the winner of the show, Laycon stuck to his original plan of expanding the money by investing it and one of his investments has been in his musical career.