With a net worth of about $750,000, DJ Cuppy is eligible to be listed among the many young Nigerians who have successfully actualized their dreams in the entertainment industry. Though not the wealthiest when compared to the likes of DJ Neptune and DJ Xclusive, the young female artist is definitely on her way to making a huge breakthrough in her career. While the aforementioned male artists occupy the top positions on the richest DJ list, Cuppy could be mentioned as the only female who stands the chance to challenge them in the nearest future. Ultimately, she is one of the movers and shakers in the Nigerian music industry.
Here’s How DJ Cuppy Built Her $750,000 Net Worth
Aside from being the daughter of one of Africa’s richest businessmen, Femi Otedola, DJ Cuppy has earned so much reputation for herself as a disk jockey, a career she has held on to for several years. The young artist could, as a matter of fact, be described as one with many professions, a jack of all trade, master of all. She is a singer, songwriter, producer, model, and an enviable entrepreneur. While she, no doubt benefits from the wealth of her billionaire father, Florence Ifeoluwa Otedola, otherwise known as DJ Cuppy earns her living from numerous endeavors which include:
- Disc Jockey career
- Released songs
Cuppy’s Career as a DJ
DJ Cuppy didn’t become a celebrity disc jockey overnight. Born in Lagos, Nigeria, on November 11, 1992, the young celebrity started her career as a DJ at the age of 16 in London. She was known for playing in clubs using second-hand equipment. Her rise to fame, however, came when she got herself a place as a resident DJ at the 2014 MTV Africa Music Award held at the Durban International Convention Centre (ICC Arena). Her ace performance in Durban earned her a presence at the Tatler and Christie’s Art Ball in London, as well as the Financial Times Luxury Summit in Mexico City.
Having garnered reasonable finance and popularity in the world of entertainment, the young star then released her first compilation mix House of Cuppy in London and Lagos. The mix introduced the beginning of a new sound that Cuppy described as Neo-Afrobeats – an electric blend of tropical house and Afro-beats music. In 2015, she became the official DJ for the 2015 Oil Barons Charity in Dubai.
Although the exact amount she has made from her DJ career could not be easily ascertained, it is believed that Cuppy earned her major financial stability from this career venture. Her feature in the 2015 April/May Issue of Forbes Women African, as well as her victory as the Best Female DJ at the 2015 Nigerian Entertainment Awards (NEA), could attest to that fact. This success has earned her millions of followers both on Instagram and Twitter. In January 2021, she expressed excitement about hitting over three million followers’ mark on Twitter and about 7 million on Instagram.
Having gained much ground in the music world, both at home and abroad, Cuppy tried to produce her own song, hence, the release of Vybe and The Way I am which appeared on the Afrobeat EP by Young Paris. Her first official single Green Light was released on October 13, 2017, and it featured Nigerian singer and producer Tekno as guest vocal. Cuppy has so far released seven official singles and a debut album Original Copy which was released on On August 24, 2020. Luckily, all her songs were massively received in the market. Her most famous hits to date include:
- Jollof On The Jet featuring Rema & Rayvanny – 2020
- Gelato featuring Zlata – 2019
- Abena featuring Kwesi Arthur, Shaydee, Ceeza Milli – 2019
- Green Light featuring Tekno – 2017
- Vybe featuring Sarkodie – 2018
- Currency featuring L.A.X – 2018
- Werk featuring Skuki – 2018
- Charged Up featuring Masterkraft – 2018
In addition to her earnings from her musical career, DJ Cuppy has also made huge income from a number of her self established businesses. Cuppy was able to harness her professional life in such a manner that surprised many. As a graduate of Business and Economics with a Master’s degree in Music Business, DJ Cuppy was able to establish for herself a music management and content production business known as Red Velvet Music Group. The London and Lagos-based business has helped her secure good business deals around the world. Her strong business acumen earned her the Forbes 30 Under 30 awards for a successful business.
DJ Cuppy Makes Huge Income From Endorsements
The DJ also earns part of her income from several endorsements. She was in 2014 appointed Nigeria’s tourism ambassador by the Minister of Tourism, Culture and National Orientation. She also got an endorsement deal from Pepsi on the 20th of March 2018.
DJ Cuppy became the Global Citizen Education Ambassador on the 5th of June 2018. In 2019, she became Samsung’s ambassador, and on the 11th of March 2019, DJ Cuppy announced her partnership with Maybelline as an ‘IT GIRL’. She intends to take advantage of her ambassadorial role to project Africa to the world. In June 2019, Tiger beer endorsed her as its ambassador.
Cuppy had her first tour as a DJ in August 2018 and she covered eight African major cities – Nigeria, Senegal, Ghana, Kenya, Tanzania, Rwanda, Uganda, and South Africa. The tour which she titled “Cuppy Takes Africa” had charitable engagements supported by GTB Bank and the Dangote Foundation and it included performances and major artist collaborations.
All of DJ Cuppy’s Awards, Nominations, and Recognition
Cuppy’s efforts have earned her a good number of prestigious awards and recognition. One of her latest wins was at the 2020 African Muzik Magazine Awards (AFRIMMA) which saw her emerging as the best DJ in Africa. In her exciting remark, she promised to continue to disrupt her industry as she embarks on a new mission to perhaps, win more awards.
“Best African DJ” 2020 @Afrimma Awards 🏆✨ … As the first woman to win this award, I am truly HONOURED and will continue to disrupt my industry; this one is for YOU my Cupcakes! 🧁 #CuppyOnAMission pic.twitter.com/PmD68QL6vu
— Cuppy 🧁 (@cuppymusic) November 17, 2020
Cuppy’s win at the AFRIMA in November 2020 is one of the many other awards she has so far won. A list of her awards, nominations and recognition include:
- Won the Best DJ in Africa category at the 2020 AFRIMMA
- Named Best Female DJ of the Year at the 2018 Beatz Awards
- Named Best Female DJ of the Year at the 2017 Beatz Awards
- Won Best Female DJ at the 2015 NEA Awards
- Nominated Female DJ at the ELOY Awards in 2014
- Best female DJ of the Year at the 2016 Beatz Awards
Cuppy was featured in Forbes Woman Africa Magazine April/May 2015 edition. Also, the Guardian Life magazine featured DJ Cuppy on its cover page in January 2015 while Glitz Africa featured her on its cover page on the 10 of June 2019.
Who is the Richest DJ In Nigeria?
DJ Cuppy is not the richest DJ in Nigeria but she is definitely among the richest. Possibly the richest female DJ in the country and one of at least top ten.
Comparing her net worth with other DJs in Nigeria, Cuppy is way below the likes of DJ Xclusive, DJ Neptune, and DJ Humility with a net worth of $2 million, $1.1 million, and $900,000, respectively. She is closely rubbing shoulders with the likes of DJ Baddoo and DJ Spinall with a net worth of $800,000 and $850,000, respectively. Looking at those below her level, net worth-wise, we see the likes of DJ Lambo ($500,000), DJ Sose ($400,000), and DJ Caise ($550,000).
Is Cuppy’s Net Worth Influenced By Her Father’s Wealth?
DJ Cuppy may be born into affluence but she is not one of those who solely rely on their parents’ wealth. Her flamboyant lifestyle drew public attention with many of her fans accusing her of spending her father’s wealth. In her response in a post on social media, the young DJ reiterated that her much-garnered wealth was majorly a reward of her efforts.
DJ Cuppy’s Booking Fee
It will definitely cost you quite a lot to hire celebrity DJs to grace your functions. While it is not clear how much DJ exclusive and DJ Neptune receives as fees to play at a function, DJ Cuppy recently issued a new regulation behind her booking fees. She announced on Twitter, in March 2020, that her new DJ fees have increased from ₦3 million to ₦5 million. Her announcement came in response to a Twitter post by a user, @one_dosh who asked his followers how much they would hire DJs to play at their concerts.
— Cuppy 🧁 (@cuppymusic) March 7, 2020
Cuppy’s new fee increase makes her the highest-paid DJ in Nigeria. Who knows, she may soon top the list of richest DJs in the country.
How DJ Cuppy Spends Her Money
With a net worth estimated at $750,000, DJ Cuppy still maintains her place among the richest and the most influential female Nigerian artists. Like many celebrities who believe in giving back to society, the young artist spends part of her money on philanthropy. She launched the Cuppy Foundation which raised over N5bn for the Save the Children initiative. She has also paid for multiple students’ fees in Nigeria and has worked with organizations like the Global Citizen and Royal Commonwealth Society.
Outside of using her money to touch lives, Cuppy also spends on herself. She is known for buying luxury items like cars, jewelry, and clothes, as well as going on exquisite vacations. She also has a couple of well-furnished mansions both in Nigeria and outside the country.
Cuppy’s Car Collection
Like many celebrities, her love for luxury cannot be overemphasized. The beautiful DJ has a garage to die for, filled with fancy and expensive wheels.
2019 Ferrari Portofino
The luxury car is worth about ₦77 million and it features 591 hp horsepower; 16 city / 22 highway MPG, 3.9 L V8 engine, 3,669 lbs curb weight, and a 21.1-gallon fuel tank, as well as an MSRP of about 215,000. The car which was actually gifted to her by her billionaire father is listed as one of her most expensive cars so far.
Rolls-Royce Phantom 8
This luxury car which has always been linked with class and royalty is worth around ₦163 million. Among many other features it comes with, the car has an extended wheelbase model with an extra 8 inches of room, a rear-seat entertainment system, a Wi-Fi hotspot, and a drinks cupboard.
Mercedes-Benz G550 G-Class
Worth around ₦54 million, Cuppy’s black elegant luxury car has a turbocharged 4.0-liter V8 engine, 416 horsepower and it gives a top speed of 130 miles per hour.
2018 Range Rover Sport SUV
The white Range Rover which was also purchased and gifted to her by her father features a towing capacity of 6,613 to 7,716 lbs and a horsepower of 254 to 575. The car is worth about ₦27 million.
Mercedes Benz SLR McLaren
The car which cost ₦250 million has a front tyre of P255/35R19, and P295/30R19. It also has a 5.4 L V8 engine and a 617 horsepower.
Mercedes G Wagon
This car which costs from ₦55 million to ₦65 million, was gifted to her by her then-boyfriend Victor Anichebe on her 24th birthday. The luxury car features an 8-cylinder 563hp engine, high-performance brakes, and a sport-tuned suspension system.
Check Out DJ Cuppy’s Extravagant House
Being a very popular celebrity, DJ Cuppy lets her fans on her various social media platforms know much about her private and social lifestyle. One of her posts showcased her white luxury house decorated with several indoor-outdoor spaces, including a swimming pool.