Flavour goes by different monikers; he is known as Flavour N’abania, Ijele, or his real name Chinedu Okoli. While his moniker has somewhat changed over the years, one thing that has remained constant is the fact that he makes good music. Flavour has worked with several big names in the entertainment industry and even though he mostly sings in his native tongue, his music has made waves beyond the shores of his country. Thus, it should not come as a surprise to see that Flavour’s net worth is $10.2 million. The Nwa Baby hitmaker is one of the many Nigerian musicians putting the country on the map with world-class hits.
Other than the sale of music, Flavour has diversified to have different sources of income. It is evident that he knows how to put all that fortune to good use as he lives a life of luxury.
Music is the Major Source of Flavour’s $10.2 Million Net Worth
Flavour’s journey to becoming a renowned highlife musician began when he was 13 years of age. It all began for him in a church where he played the drum as a choir member in Enugu. Seeing the talent possessed by the teenager, the resident pastor in the church took him to someone who would help him harness his potentials. That “someone” turned out to be the CEO of SoundCity Communications, Chris I. Ordor.
At SoundCity, Flavour started his journey to fame by studying music professionally through a scholarship the company offered him. He served as a backup singer for the company’s established musicians at the time. Additionally, Flavour learned to play multiple instruments like the drums and keyboard on a professional level.
He Joined the Nigerian Music Industry at Age 19
Having honed his music skills under the supervision of SoundCity Communications, Flavour emerged into the mainstream music industry. He gradually found his way to the top by first working as a drummer and pianist for a local band in Enugu where he grew up. A massive crowd during a performance at City Centre, Enugu spurred him to keep the dice rolling in his musical pursuits. During this time, he also learned music production.
Flavour Dropped His Debut Album in 2005, Followed by a Sophomore Album in 2010
After getting his skills sharpened, Flavour dropped his first album, an eponymous piece dubbed N’abania. The musical offering was released under Obaino Music and recorded at the studio of Kingsley Ogoro in Lagos, Nigeria. Due to the language barrier, the album thrived more in the eastern part of Nigeria but overall, it was a commercial success that thrust the singer to the spotlight.
It took Flavour about five years to cook up a second album and when it dropped, it shut down the music industry. His second album titled Uplifted was released in 2010 by South African-based Lolhiphop Records. Uplifted dominated the charts with hit tracks like “Nwa Baby (Ashawo Remix)”, “Oyi Remix” (ft Tiwa Savage), and “Adamma”. As the songs hugged the charts, the hits also took over events as the DJs favored them during celebrations.
Between 2012 and 2014, Flavour Dropped Two More Albums
On October 18, 2012, 2nite Entertainment and iROCKING LTD released Flavour’s third album, Blessed. For this album, the singer confessed that he’s grown and would like to make more mature music than before and it was felt in the new offering. Blessed was released simultaneously with the grand opening of 2nite Club in Enugu, which he allegedly owns. Several producers worked together to achieve a perfect blend of music that didn’t disappoint his hungry fans and music stars like Wizboy and Fally Ipupa featured on the album.
At this time, the music industry had felt his impact and Flavour has not slowed down since then. He released another album in December 2014 with the title Thankful. The album has a total of 22 tracks, including “Ololufe” ft. Chidinma and “Wake Up” ft. Wande Coal. As expected, the album received nothing but rave reviews from the general public.
Flavour’s Net Worth Skyrocketed With The Release of Three More Albums Between 2017 and 2020
His 2017 album titled Ijele – The Traveler with 17 tracks shook the airwaves. Flavour featured a blind Liberian fan of his in the album and one of the tracks they did together (Most High) became a national anthem. The album also saw him briefly veer off his usual Igbo highlife to venture into gospel and his fans loved it. Overall, Ijele was a commercial success.
The singer kept the dance hall busy with tracks in 2018 – “Crazy Love” with Yemi Alade and a traditional song titled “Awele” with the Igbo traditional duo Umu Obiligbo. His latest project, his seventh studio album, is Flavour of Africa and it was released in December 2020. The album is made up of 16 tracks and his signature Igbo high life genre can be felt in the tracks.
Flavour is Still Relevant in Nigeria’s Music Industry
Lovers of secular Nigerian music have been getting hot jams from the Nwa Baby hitmaker since the beginning of 2021. He first kept the dance floor busy with tracks from his 2020 album, including “Umu Igbo” (feat. Biggie Igba). By October 2021, he stormed the music scene with another banger titled “Levels” – the video of the song featured many notable Igbo actors and public figures. Before the dust settled over the release of Levels, Flavour came back with another banger, this time he featured the likes of Phyno, Pete Edochie, and Theresa Onuorah in “Egedege”.
With the teasers he’s dropping, there is no doubt that an album is being cooked up and it’s going to be a hit. Likewise, Flavour’s net worth is bound to be on the rise as well. Despite the level of influence he has in the music industry with remarkable success in his endeavors, music is not the only way Flavour earns his money.
Other Sources Of Flavour N’abania’s Income
Apart from music, Flavour earns from several other ventures which are one or the other connected to his music career.
Over the years, Flavour has built a robust fanbase through his exploits as a music icon. The successes of his musical offerings did not just make him a national treasure but he also got another avenue to boost his net worth through brand endorsements. The singer has bagged endorsement deals from different big brands across the country and beyond but not all the earnings are known in the public space. Mr. Flavour is a brand ambassador for Nigerian Brewery’s Life Beer and the popular energy drink brand known as Bullet. He has also endorsed MTN Nigeria.
One of the perks of being a celebrity is that people tend to adore your body and Flavour gives his fans enough reasons to lick their screens when he’s on TV. The singer regularly works on his abs to maintain a ripped body and this is what earned him the spot of a brand ambassador for a weight loss company for their flat tummy tea brand.
Alongside other music stars like Omawumi, Waje, Bez, and Lynxxx, Flavour was named a brand ambassador for Globacom in 2013. It is believed that his deal with MTN ended before he signed up with Glo. Harp Larger Beer signed Flavour as one of their brand ambassadors alongside Ice Prince in 2014. The same year, he joined Kate Henshaw to represent Onga Seasoning following a multi-million naira deal signed with the brand.
Concerts, Shows, and Online Platforms
This is one of the avenues through which musicians make the bulk of their net worth and Flavour is not an exception. According to different reports, he was earning peanuts at the budding stage of his career but he now charges more than N10 million to appear on a live show. Other reports suggest the singer charges about N4-5 million for local shows and N8 million to perform abroad.
Flavour also earns from his exploits of online platforms like iTunes, YouTube, and Spinlet. There are also earnings from Ring Back Tunes (RBT) and royalties from radio and TV stations. All these contribute to Flavour’s massive net worth that puts him on the map as one of the richest musicians in Nigeria today. There are rumors that he owns the 2nite Club in Enugu but there’s no confirmation of the deal there. What is certain is that he was the artist that headlined the opening of the nightclub on October 24, 2012, and it synchronized with the release of his album Blessed. The club is also named after his 2nite Music Group.
2nite Music Group
Flavour is the proud owner of a record label – 2nite Music Group through which he releases his albums. He also has a lot of budding artists under his tutelage in the label. 2nite Music is focused on managing artists and producing good music. His genre remains Igbo high life but he has added gospel on the side.
How Flavour N’abania Spends His Money
The life of a celebrity is usually surrounded by luxury, especially fancy cars and expensive jewelry, and Flavour is not left out. He loves exotic cars and a look at his garage suggests he spends a fortune on these fancy wheels. However, the singer is not fond of flaunting his cars on social media but a few facts have leaked out. Here’s a look at some of the cars Flavour has been seen with.
2014 Range Rover Vogue
What’s a celebrity garage without a Range? This Highlife crooner is known for his great sense of style and class and it doesn’t come as a surprise that he owns this fancy wheel.
2014 Mercedes Benz G63
Mercedes makes some of the most expensive cars out there and Flavour has some in his garage. This G-wagon comes with amazing features befitting a celebrity and they include.
- Great quality interior
- G-class infotainment, Bluetooth, and navigation
- G- class engine
- Automatic high beam headlights
- Parallel and perpendicular park assist
- Blind-spot monitoring
- Adaptive cruise control
Lexus LX 570
This is one of the cars the singer has taken to social media to flaunt. The Lexus LX 570 oozes off elegance and comes with top-notch luxurious features.
- 5.7-liter V8 engine
- off-road crawl mode
- Height-adjustable suspension
- power-folding seats
This is another luxury vehicle that can be found in Flavour’s garage. It is not known when he acquired this piece but he has flaunted it on social media. The car comes with the following features:
- 12.3-inch configurable instrument display
- Android Auto and Apple CarPlay connectivity
- 12.3-inch touchscreen multimedia system
- Navigation screen.
- Forward collision warning
- City collision mitigation
- Low-speed hands-free driving system
The singer doesn’t usually flaunt personal effects or wealth for all to see, this is why his Instagram is filled with information only about his career. However, it has been established that he owns a multi-million mansion in Lekki, Lagos State. The mansion is befitting of a celebrity of Flavour’s level and the interior decor screams luxury. Flavour’s mansions come complete with a swimming pool and a recording studio where the artist entertains his guests sometimes.
Flavour has also revealed that he bought his mother a home some time ago. Also, he may have other real estate properties in other parts of the country but there’s no plausible information on that yet.