Beer is not exactly the sweetest beverage around and it may be really hard to pinpoint anybody’s particular attraction or fascination to drinking beer considering the memory of most first sips may not have been especially pleasant.
A new study has, however, proposed one way to make drinking beer taste better whether or not you like it to this day.
Research conducted by a team from Belgium, the U.K., and the Netherlands have published in Frontiers in Psychology and they have a theory that to make beer taste better, you just need to drink it to some music which seems like something most bars and drinking places figured out a long time ago but now there’s some science to mark their business practices.
The experiment saw over 200 beer drinkers being made to drink beer, sure that was no problem at all. Some of the beer drinkers received an unlabeled beer in silence, some received a labeled beer in silence, and others received a labeled beer served to the existing music of a popular band.
At the end of the experiment, the researcher’s findings can be summed up thus; beer drinkers enjoy beer more when consumed with music, and drinkers who were already familiar with the song enjoyed the pairing the most.
Along with the effects of music on the taste of beer the study also showed that viewing a beer’s label had complicated, possibly negative, effects on the person’s drinking experience.
Previous research has also shown that loud music can cause people to drink much faster. The experiment was assisted by the crowd-funded Brussels Beer Project making it far from an unbiased study but it is not the first time a relationship between music and beer has been shown.