As many prepare for the Rio 2016 summer Olympics, Samsung has released a beautiful ad featuring various country’s national anthems mixed to create one anthem.
The Samsung Olympic ad does a good job of making the world feel less hostile than it is currently being portrayed.
The Samsung Olympic ad opens with a girl singing the national anthem of Botswana but rather than continuing with the next line in the Tswana anthem, we see another scene with a senior citizen singing a line from the national anthem of Australia, it goes on like that until the last line.
One powerful feature of the Samsung Olympic ad is that each anthem is sung by a person from a different country. For example, the anthem of Malaysia is sung by a Parisian, the anthem of South Korea is sung in the United States, the anthem of Tunisia is sung on a German street, and so on.
Each anthem is interwoven beautifully to create an anthem with a message of peace and unity.
“The Anthem’ is a reflection of the Samsung brand and our continuous pursuit to break down geographic barriers and unite the world through technology and borderless communication,” said Younghee Lee, evp of global marketing and mobile communications business at Samsung Electronics, in a statement.
“By singing one anthem, fans and athletes across the globe can feel a shared sense of pride and unity and together celebrate collective progress, which is integral to the spirit of the Olympic Games.”
Below is the full text of the anthem:
Through our unity and harmony, we’ll remain at peace as one.
For we are young and free, with glowing hearts we see thee rise.
The day of glory has arrived, oh say can you see, a vivid ray of love and hope descends to Earth.
The people living united and progressive, join together all of our hearts as one.
Happy and glorious, listen to us gently with the infinite love.
Unity and justice and freedom, stand unchanged by wind and frost.
Offer peace to friends, and united we shall stand.
Watch the full video below: