A survey carried out by Accenture last year turned up a fact that most people already, probably knew; which is that most people hate YouTube ads.
In the survey, 80 percent of respondents from a wide range of countries said that they believed their online viewing was interrupted by ads too frequently.
One would think that YouTube ads are a small concession to have for the often superb content that can be gotten on the platform, but a lot of people disagree and Google, which owns the site that is considered the world’s most popular video site, is about to make those people happy by making YouTube cut out some of the ads.
Google has said that it will soon stop including 30-second adverts or promo videos that currently show up whenever a user starts viewing. The company says that the move will help make using YouTube more entertaining and engaging for customers
To that end, Google has, apparently, been working on better, less intrusive ad formats that will engage better and will, therefore, offer more rewards to both advertisers and users on YouTube. It is for this reason that come 2018, everyone will be happily saying goodbye to the 30-second long non-skippable ads.
Google said on the plan;
“We’re committed to providing a better ad experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers”
What is still not clear, however, is whether the decision will affect other intrusive or annoying YouTube ad habits. YouTube ads also come in 15 and 20-second versions and there are also longer-length “bumper” adverts that take up just five or six seconds.
Google’s announcement is coming after an earlier Facebook announcement that it would begin including adverts in the videos it hosts. Facebook has become a hearty competitor for YouTube and has enjoyed a huge rise in advertising revenues in recent years after it greatly expanded its video hosting capabilities.
The changes that Facebook is proposing would probably put the video experience on Facebook on par with what YouTube currently has. Facebook is yet to announce when their own changes will come into play but YouTube is gearing up to continue being a leader in the ‘video’ game.
Another question that will not be answered until the changes take place in 2018 is how much this will impact YouTube Red, the streamer’s paid subscription service, whose most attractive selling point is that it is ad-free.