As an entrepreneur or just someone who works at a job where innovation is constantly needed, which in this day and age could broadly embrace every human endeavor, you would realize the value of an idea. To better help you understand the importance of an idea, we’ll go ahead and imagine a world where all the great innovators tossed their ideas when they met with a little discouragement or negativity. That would be a pretty stuck in the past world and we sure would not have as many inspiring stories to talk about as we do now.
So you have that idea in your head, it sounds good or even crazy to you but you can still see some merits in the way it will serve people, you have met with some negativity along the way and you seem not to be making any headway, time to give up? No! You should do these instead;
Define Your Intended Audience:
Who is your product for? Who would you most like to reach with it and in what ways will it help them and make their lives or experiences better? You should have the answers to these questions defined and understanding your intended audience via this means will avoid you changing your product to fit each resistance. If you are constantly changing your idea or product, chances are you will miss your intended audience when they do come to understand that they need what you are offering. So know your intended audience, be specific about that and stay on them, someday, if you have a good idea or product, they will get it.
Commit To Impact Rather Than Initial Reception:
Do not tie the viability of your product to the initial reception. If your idea is supposed to make impact in a large way and you are committed to achieving this impact, chances are; although a negative initial reception may hurt, you will not quickly throw in the towel and give up. So the necessary questions are will your idea change the conversation? Will your idea inspire action among your intended audience? If it will and this impact is beyond you, you have a vision that you can commit to, that should carry you past negative first receptions.
Empathize With Your Audience:
Know that you are still creating for people and they should therefore factor into your plans. Tailor your idea in a way that it is easy for them to understand and accept. This does not mean that you should compromise on the actual idea, it means that you should build it around your intended audience. Don’t assume, find out what actually works for and appeals to them and present your idea on those verified platforms.
See Also: Tips For Making A Good First Impression