Long gone are the days when it was hard to get hold of people, with the dawn of the age of social media, it became easier for more people to obtain your contacts and whatever information you shared off various profiles scattered across the internet.
From old school friends to people on the same career path as yourself, you could run into just anyone on the big and expansive world wide web.
To a degree though, you could be cocooned in the knowledge that you were in control of this process and as such had your privacy intact.
A new app is however here to remove every vestige or semblance of privacy. The makers of FindFace, the app in question, suggest that it could be used for dating but it has already been employed to track down alleged criminals from CCTV photos.
That obviously is not a particularly negative example of its possible uses but just consider that it will let people find anyone on social media, instantly, just by the user taking a picture of the person they are wondering about.
So you could be walking along the road, stop suddenly to answer a call or wonder about something, have someone take a quick snapshot of you and just like that they have all the details attached to your social media accounts.
FindFace will identify anybody with 70% accuracy almost instantly. Creator Alexander Kabakov says, ‘If you see someone you like, you can photograph them, find their identity, and then send them a friend request”.
The app is also apparently able to help you look for similar people so as the creator suggests you could, “just upload a photo of a movie star you like, or your ex, and then find 10 girls who look similar to her and send them messages.”
The app seems to offer a quick death to privacy as we know it but Kabakov encourages; “A person should understand that in the modern world he is under the spotlight of technology. You just have to live with that,” and thanks to FindFace, we really do have to live with it.